What Steve Ballmer can Teach You
by Bruce Fenton In 1995, when Windows 95 launched, one of Microsoft’s biggest customers, Staples, had a drawing for people to have breakfast with the head of global sales, Steve…
Traders Can Learn Strategies from Baseball and Other Sports
Traders Can Learn Strategies from Baseball and Other Sports Phil Storer’s Book ‘Chalk Talks for Traders’ offers advice on probabilities and profit taking Dallas, TX–April 29, 2010 / — Veteran…
International Branding Campaign Page 1 of 5
In today’s difficult economic environment, if your company is fortunate enough to be embarking on a large international trademark filing campaign, you should consider each of the following suggestions in…
International Branding Campaign Page 2 of 5
go outside to try to think of a new brand. After you have selected the mark, you also need to decide on the goods and services to apply for in connection…
International Branding Campaign Page 4 of 5
your company’s proposed mark is registrable in the U.S. Plus, a full U.S. trademark search covers domain names and the internet. If a full U.S. trademark search is clear, then…
International Branding Campaign Page 3 of 5
blindly filing under the Madrid Protocol. The U.S. acceded to the Madrid Protocol several years ago and without going into all the specifics about it, the Protocol allows an applicant…
International Branding Campaign Page 5 of 5
saves money on searching fees. It helps provide time for strategy meetings on how to file and where to file and for what goods/services to file. Lead time is typically…
Preventing the Unkindest Cut: Why now is NOT the time to Slash Marketing
When times get tough, companies have a knee-jerk tendency to start slashing & burning. They lay off employees. They search for cheaper healthcare benefits and eliminate holiday bonuses. They seek…
The Power of the KPI – The Only Measurement That Matters
By Rodger Roeser, APR I love convoluted measurement programs – they allow me to justify how brilliant and marvelous I, as a PR professional am. They enable me to obfuscate,…
Maximizing retirement compensation for senior executives
By Alan Goldfarb Participation in qualified retirement plans, such as 401(k)s or some other form of a defined-contribution plan, has always been a mixed bag. Often, despite considerable efforts from…