With ambitious construction and development programs, world class leisure and entertainment facilities and rapidly expanding infrastructure, Dubai has established itself as the commercial and leisure capital of the Middle East; as well as one of the most exciting tourist destinations in the world.

DAMAC Properties, the largest private developer and luxury provider in the UAE, has played an integral part of the city’s success. The Dubai-based company was the first to introduce iconic properties on all freehold master planned developments in Dubai, and a number of developments have already been successfully handed over to satisfied customers.

Peter Riddoch, Chief Executive of DAMAC Properties comments: “Over the past decade, Dubai has positioned itself as a regional business hub, an attractive tourist destination and a safe and desirable place to live. What the UAE has achieved in that time is remarkable and Dubai’s Strategic Plan has laid out achievable goals to ensure that the success continues over the next seven years.”

Riddoch remains upbeat about the questions of supply and demand: “The growing expatriate population flocking to work in Dubai for high pay and tax-free status is fuelling the demand for property. The Government target is due to increase the population from the current 1.25 million to 10 million by 2010, and with more and more visitors coming to Dubai, the demand will remain for many years to come.”

However, as the property market in Dubai continues to mature, purchasers and investors must consider where to spend their money wisely. Areas that will attract leisure and tourism, such as Dubailand and Dubai Marina, is a good choice; as is Business Bay – the Manhattan of the Middle East and epicentre of trade and commerce. Located adjacent to the Dubai International Finance Centre, the area is set to develop prominence on the world stage as held by New York, London and Hong Kong.

DAMAC Heights is an iconic 90-storey tower in Dubai Marina comprising a mix of exclusive penthouses, duplexes, and one-, two- and three-bedroom apartments. Designed by world-class architects Aedas, the tower offers the perfect choice of amenities such as health clubs for men and women including steam and sauna facilities, a gym, swimming pools, nursery and day-care centres, barbecue area, golf simulator and games room. Owners of the penthouses and duplex apartments will also have access to a luxury yacht! Prices at DAMAC Heights start from £491,000 for a 921 sqft one-bedroom apartment.

‘Lincoln Park’ is a mixed tenure scheme in Dubailand inspired by the brilliant white architecture in the American town of Chicago. The buildings have a well articulated and ornamented front entrance, flat roofs with parapet walls and beautifully designed communal roof terraces. Dubailand is an innovative, awe-inspiring entertainment and leisure development that represents an integral part of Dubai’s bold vision to become the worlds top tourism destination. Located on the Emirates Road in the business and commercial centre of Dubai, it is also close to the Arabian Ranches and Dubai Sports City. Lincoln Park is anticipated for completion in the first quarter of 2010. Prices for a 937 sqft one-bedroom apartment start from £192,400

DAMAC Properties is currently promoting ‘Fairway Heights’, a modern architectural marvel of two 24-storey residential towers strategically located on the Emirates Road adjacent to Jumeirah Golf Estates – a series of four golf courses inspired by the natural elements – Earth, Wind, Fire and Water. The surrounding area is also home to Dubai’s most exclusive hotels and resorts, with a wide range of dining and leisure opportunities, and is just a few minutes’ drive from Dubai marina and the major business districts of Dubai Internet City and Jebel Ali Airport. ‘Fairway Heights’ will provide a variety of world-class fitness facilities including a swimming pool, state-of-the-art gymnasium and health spa for men and women, as well as a number of cafés, restaurants and designer retail outlets. Prices of a one bedroom apartment at ‘Fairway Heights’ start from £197,200.

For further information about DAMAC Properties and their developments across the Middle East and north Africa, please visit www.damacproperties.com or contact
Rammah Taan +44 (0) 207 290 3289 or email rammah.taan@damacgroup.com