Bruce Fenton In
the News
Bruce Fenton of Atlantic Financial weighs in on self directed retirement
plans for Strategic Finance Magazine
Bruce Fenton is the president of Atlantic Financial investment firm, an
Internet-based supermarket of financial products (www.atlanticfinancial.com).
He says, "401 (k) plans that allow participants to have a Self-Directed
Brokerage Account (SDBA) are definitely on the rise." As Fenton describes it,
"With some SDBA plans, the participant feels as if he's got an IRA Account-the
investment choices are almost unlimited."

Bruce Fenton speaks with the Los Angeles Times about the Economy and
Outsourcing, August 2004
Bruce Fenton, founder of Atlantic Financial, Inc., an Internet investment
firm [company] in
Westboro, Mass., says jobs moving overseas is one of two major concerns he
sees in the IT industry.
“Major pressures on this sector are twofold,” Fenton says. “One is
technology replacing experts — in other words, programs that can do
the work of a dozen programmers. And the other is foreign competition. As IT
jobs have become easier to replace, they are being sent to India and other
areas.”

Bruce Fenton speaks with Registered Rep Magazine about serving small
business clients, 2004
One of the most important things to remember in pitching a small-business
owner is this: Keep it s hort. They have notoriously short attention spans — an
outgrowth of having to constantly juggle many things at once.
“They're usually being pulled in all sorts of directions at once,” says
Bruce Fenton, an advisor with
Atlantic Financial in
Westborough,
Mass.
This means that preparation is key, and making an airtight presentation
with bullet points and lots of numbers greatly aids the cause. Because they
are so focused on the day-to-day aspects of their businesses, owners often
don't understand investing basics the way most high-net-worth executives do.
As a result, a lot more education is usually necessary to land the account.

Trading One Uncertainty for Another in Iraq
- Bruce Fenton speaks with TheStreet.com
"The more important long-term effect on our stock market is
the issue of
paying for the costs of the war," said Bruce Fenton, president of independent investment
firm [company] Atlantic Financial.
While Iraq's huge oil reserves could allow it to finance its
own redevelopment in the future, some pundits say big investments are needed in the country to
open untapped oil fields. Expectations for an influx of Iraqi oil onto world markets have proven
unrealistic so far and the nation's facilities are still in danger of being attacked by insurgents.
"The stock markets do not like uncertainty, and uncertainty
will remain in the region and the world long after the handover," Fenton
said.

Op ed by Bruce Fenton
for the
Boston Herald:
Bruce Fenton's Letter to the Editor about Howard Dean
The statement that the world is a better place without Saddam is irrelevant and
does a disservice to the soldiers who were sent there not to capture Saddam but
because President Bush told us Iraq was an imminent threat and had weapons of
mass destruction. Sure, the world might be better without a lot of people but
are you willing to risk life and limb or those of your children to rid the world
of them? I also disagree with the premise that the "world is a safer place with
Saddam behind bars." America is more hated now than perhaps ever, and Iraq
has become a breeding ground of terrorist activity. Meanwhile if we are attacked
again by Osama bin Laden, we can question President Bush and his choice to focus
on Iraq.

Bruce Fenton speaks with CBS MarketWatch about
politics in the workplace
"I encourage talking about politics in the office," said Bruce Fenton, the
company's founder.
Fenton avoided political debates at previous jobs, "but I
felt strongly about this election," he said. Once he started, "I felt
refreshed and realized that no one is out to get you, no one bites your head
off, if you talk politics. People respect it."
Are his employees comfortable enough to disagree with him? "I
think they know me well enough to know that I would only judge them
positively, especially if they were to disagree," Fenton said.
"In many of the huge companies, people are very, very
concerned about political correctness, to the point it is very harmful to
communications and interpersonal relationships in the workplace."

Op ed by Bruce Fenton:
Review of Alan Dershowitz's Why Terrorism Works
Dershowitz, although bias,
brings up many important points and questions, such as noting "one man's
terrorist is another man's freedom fighter" and asking: “what is terrorism?”
If terrorism is simply the deliberate targeting of civilians, then the bombing
of Hiroshima would be terrorism. If we make an exception of these acts (as
we certainly should) and argue they brought an end to the war and served the
greater good, then we are adding our opinion, and opinion is one place where
problems lay. Clearly terrorists think their cause is just and often argue
that they too serve the greater good. Dershowitz recognizes that terrorism
is not clear cut and that there can even be justification for terrorism.

Contact Bruce Fenton
Bruce Fenton is available for public speaking engagements and
can be contacted via BruceFenton.com,
by
email Bruce Fenton,
by Contact the FentonReport, or by contacting: The FentonReport
Attention: Bruce Fenton / Atlantic Financial Inc.
167 Washington Street
Norwell, MA 02061
Phone: 800-559-2900 or 781-319-0110
Fax 781-319-0116
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