Marketing Strategically in a bad Economy
By John Tedstrom Managing Director, Insight and Strategy The current economic climate reminds me of the 90s when I worked for the agency doing marketing for GTE. GTE cut its…
What Is Your Social Networking Leadership Strategy in 2009?
By David Nour, Founder – Relationship Economics Are you LinkedIn®? Do you Spoke®, Twitter®, Jigsaw® or QAlias®? In 2009, will you get a Second Life®? If these social networking concepts…
The Most Important Thing In PR That No One is Doing: Media Training
By Rodger Roeser, APR President, Eisen Management Group With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good…
Laying off Veteran Employees is like Suffering an Institutional Stroke.
by Richard Gottlieb of USA Toy Experts, Inc. I am always amazed at the people that some companies choose to lay off during an economic down turn. It is usually…
A Recession Regression Part 2 of 2
Click here for Part 1 face with his hands, the money still held tightly. His crying continues until he finally says, “I don’t know what this is about. I don’t…
Lowest Airfare Can Sometimes Cost You More
By John Lopinto Co-Founder, ExpertFlyer.com Today’s business climate has forced most companies to operate in the “lean and mean” mode. This is probably evidenced most with everyday expenses such as…
Just when you thought it was safe to get back in the water…
Written by Mitchell O. Goldberg, January 22, 2009. Just when you thought it was safe to get back in the water… Is 2009 going to be a replay of 2008?…
A Recession Regression Part 1 of 2
As a psychotherapist, I have been troubled by the lack of discussion in the financial world, the business arena, the therapeutic community, and the media about the effects of our…
HAIL TO THE CHIEF : Governing During Challenging Financial Times
Do these scenarios sound familiar? § A severe financial crisis resulted in the failure of thousands of savings institutions at a cost of hundreds of billion of dollars to the…